My professional journey revolves around elevating the digital presence, authority, and visibility of brands. I hold a degree in Multimedia Communication with a focus on Marketing and Advertising, complemented by a postgraduate degree in Digital Business from Porto Business School.
Initially, my career path led me through freelance photography and design, as well as working in digital labs development at a university. Since then, my focus has evolved to digital marketing and branding, with roles that offered me the invaluable experience of interacting with diverse cultures and countries daily.
While my achievements are often quantified by KPIs, what truly fills me with joy is the positive feedback I've received from colleagues regarding the impact of my approach to digital data on their decision-making processes, by elaborating on a well known and effective punchline: "I'm not the norm."
